Finding his true passion was rather a coincidence
for concept designer Tomyboy than a strategically
planned career. The German born artist started out
as a producer for r&b music. He very soon moved
to the US since he wanted to be closer to his
audience. Thinking about merchandise gear for his
production company he started developing visual
concepts that would make him stand out from the
rest. He finally settled for colors he felt very
passionate about. Fluorescent colors.
Colors which were famous in the 60's.
Himself a great bike fan, decided to use
fluorescent painted BMX and Fixiebikes as his
merchandise gear. The reaction was beyond
anything he could have imagined. That was the
birth of Rocketbyz his current company. He very soon started to combine his signature
colors with different lifestyle and luxury products.
Now Tomyboy is successfully artifying sneakers,
scooters, fashion, watches, cars and even homes.
His pieces are viewed among art collectors and
celebrities as "Rockstar Art".
As a fan of pop art he has found his niche in a very
creative and competitive scene. He often combines
his pictures with real life luxury products which
make the art very real. Art which you can touch and
use as your everyday gadget is something which
defines Tomyboys work.